Chez Guevara FM - the home of UK Psy Trance

Tuesday, November 20, 2007

Surely that's cheating...

Regular readers of White Spirit will know that I sometimes have a beef with advertising. Things that really get my goat are false claims, like for example, claiming that a particular product will give your hair 85% more colour. Surely everything has got as much colour as it can possibly have? My hair will not get any more colour, no matter what I do; it might change from deeper or lighter shades, but it's not going to get more colour.

But what's really irritating me at the moment are the adverts for mascara. I know I'm never going to use them; but they show Kate Moss and various other models with these spider leg eyelashes. The product is meant to show that you can get lashes like that - but one advert says in tiny writing that they are using eyelash inserts and another advert says 'enhanced in post production'.

Am I the only one that batters an eyelid at this obvious cheating?

4 comments:

Anonymous said...

It's a bit like offering something half price when price by definition is the numerical figure given for the actual amount you pay. Always a dodgy advertising slogan if you ask me, personally my price is my price, but then I trade on reputation and have no need of advertising.
Verglas
PS how good was the mascara?

Carrie said...

The ad thats gets my goat is Johnsons Holiday Skin. (Fake tan in a bottle) Their strap line?
"The most natural tan you will ever have"

Yow mjuthar said...

I'm with you there kid, it winds me up too. xx

Yow Muther said...

whoops I appear to have lost the ability to spell my name xx