A matchmaking cruise for male millionaires and women who must be "good-looking and desirable" sets sail in China this month.
"Rich men are normally very busy, and most of the women they meet are there for work or business, which these men consider to be unsuitable for relationships," organiser Xu Tianli said.
One of the registered men, who identified himself by his surname, Sun, was confident in the match-making process. "I often find pretty women on the street, but many of the women I meet in person are not the kind to win husbands," he was quoted as saying. "Appearance is most important to me."
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