From Football 365's Mediawatch
The following press release came to Mediawatch's attention on Thursday:
'"World of Goals" launches a new website and football index to establish and measure the performance of football players, one day before the start of World Cup 2010! Performance and fitness stats of all participating football players will be tracked and can be found on World of Goals website.'
All very nice, until you start abbreviating things...
'The WoG Index uses an algorithm...'
Whoa whoa whoa. On the eve of the first World Cup to be held in Africa, hosted by a country who in the relatively recent past employed a system of government that divided its citizens based on the colour of their skin, a ratings system called the 'WoG Index' has been launched?
A PR success, don't you think?