Friday, June 11, 2010

Inappropriate Company Name of the Century

From Football 365's Mediawatch

The following press release came to Mediawatch's attention on Thursday:

'"World of Goals" launches a new website and football index to establish and measure the performance of football players, one day before the start of World Cup 2010! Performance and fitness stats of all participating football players will be tracked and can be found on World of Goals website.'

All very nice, until you start abbreviating things...

'The WoG Index uses an algorithm...'

Whoa whoa whoa. On the eve of the first World Cup to be held in Africa, hosted by a country who in the relatively recent past employed a system of government that divided its citizens based on the colour of their skin, a ratings system called the 'WoG Index' has been launched?

A PR success, don't you think?

1 comment:

Cem Yildiz said...

The name of the website is still World of Goals. However, the primary URL now is In addition the Index is called the WG Index.

Using will redirect you to

My full response can be found on Football 365's Mediawatch too, which they published one day after this first article. You can find it here:,17033,8749_6207400,00.html